{"title":"Tea","description":"","products":[{"product_id":"starter","title":"KEKKAI Matcha – Starter | Japanese Matcha Powder, Saemidori Single Cultivar, 100g","description":"\u003cp\u003eThere is a threshold to cross before every ritual. Saemidori marks that first crossing — the gentle invitation into the practice of matcha.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe name.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eSaemidori (冴えみどり) means\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eclear green\u003c\/em\u003e. Named for the crisp, luminous colour of the leaf itself, this cultivar was developed and registered in Kagoshima, where our leaves are still grown today.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe experience.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBright and grassy, Saemidori opens itself easily. Grown without shading and picked in autumn, it carries more briskness than the shaded grades — a clean, direct green rather than a deep umami. It is at its best steamed into a morning latte, where it holds its clarity through the milk, or whisked light for an everyday bowl.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eGrown in Chiran, a small town in Kagoshima known for tea gardens rising into low mountain mist. Cultivated as a single cultivar and ball-milled to fine powder by Matsudacha, established 1898.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCultivar: Saemidori (single cultivar)\u003cbr\u003eOrigin: Chiran, Kagoshima, Japan\u003cbr\u003eHarvest: Autumn\u003cbr\u003eShading: None\u003cbr\u003eGrade: Non-organic\u003cbr\u003eProcessing: Ball-milled\u003cbr\u003eNet weight: 100g\u003cbr\u003eIngredients: Green Tea (Matcha)\u003cbr\u003eStorage: Refrigerate after opening. Keep away from light, heat, and moisture.\u003cbr\u003eBest consumed within six months of opening for optimal freshness.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Our packaging labels are periodically refined to meet evolving food-labeling standards. The label design shown may vary slightly from what you receive.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eEvery practice begins somewhere. This is where ours does.\u003c\/p\u003e\n\u003ch3 style=\"margin-top: 2em;\"\u003eIndependently tested for heavy metals\u003c\/h3\u003e\n\u003cp\u003eEvery batch of KEKKAI matcha is verified by Eurofins, an ISO 17025 accredited laboratory. Our STARTER (Saemidori) tested at \u003cstrong\u003e34 µg\/kg of lead\u003c\/strong\u003e — approximately \u003cstrong\u003e1\/44th of the EU regulatory maximum\u003c\/strong\u003e for tea (1,500 µg\/kg).\u003c\/p\u003e\n\u003cp\u003e→ \u003ca href=\"\/pages\/heavy-metal-testing\"\u003eSee all test results\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 0.85em; color: #666; margin-top: 1.5em;\"\u003e\u003cem\u003eCalifornia residents: See our \u003ca href=\"\/pages\/california-proposition-65\"\u003eProposition 65 notice\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"KEKKAI","offers":[{"title":"Default Title","offer_id":49885168042232,"sku":"KM-ST-100","price":5200.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/9404\/9016\/files\/ph0095.jpg?v=1786696767"},{"product_id":"standard","title":"KEKKAI Matcha – Standard | Organic Japanese Matcha Powder, Kagoshima \u0026 Shizuoka Blend, 100g","description":"\u003cp\u003e\u003cstrong\u003eThe name.\u003c\/strong\u003e Maru (丸) means \u003cem\u003eround, complete, whole\u003c\/em\u003e. Named for the roundness of its character — a matcha where depth and softness, structure and gentleness, coexist without contest.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe experience.\u003c\/strong\u003e Maru holds its centre. Whisked in a bowl, it offers depth without harshness — the kind of quiet complexity that reveals itself slowly. Poured into milk, it holds its ground where lighter matcha would disappear. This is the everyday tea for those who want quality present in daily life, not reserved for special moments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin.\u003c\/strong\u003e A blend of cultivars from Kagoshima, with a partial addition from Shizuoka — Yutakamidori, Saemidori and Kanayamidori among them. Second-flush leaves, shaded for roughly seven days, ball-milled by Matsudacha (est. 1898) and certified organic by JAS.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCultivar: Blend — Yutakamidori, Saemidori, Kanayamidori and others\u003cbr\u003eOrigin: Kagoshima (main), Shizuoka (partial blend)\u003cbr\u003eHarvest: Second flush (June)\u003cbr\u003eShading: Approx. 7 days, direct-cover\u003cbr\u003eGrade: Certified Organic by JAS (Certification No. 1617)\u003cbr\u003eProcessing: Ball-milled\u003cbr\u003eNet weight: 100g\u003cbr\u003eIngredients: Organic Green Tea (Matcha)\u003cbr\u003eStorage: Refrigerate after opening. Keep away from light, heat, and moisture.\u003cbr\u003eBest consumed within six months of opening for optimal freshness.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Our packaging labels are periodically refined to meet evolving food-labeling standards. The label design shown may vary slightly from what you receive.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eNot the tea you save for an occasion. The one you reach for on an ordinary morning.\u003c\/p\u003e\n\u003ch3 style=\"margin-top: 2em;\"\u003eIndependently tested for heavy metals\u003c\/h3\u003e\n\u003cp\u003eEvery batch of KEKKAI matcha is verified by Eurofins, an ISO 17025 accredited laboratory. Our STANDARD (Maru) tested at \u003cstrong\u003e87 µg\/kg of lead\u003c\/strong\u003e — well below the EU regulatory maximum for tea (1,500 µg\/kg).\u003c\/p\u003e\n\u003cp\u003e→ \u003ca href=\"\/pages\/heavy-metal-testing\"\u003eSee all test results\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 0.85em; color: #666; margin-top: 1.5em;\"\u003e\u003cem\u003eCalifornia residents: See our \u003ca href=\"\/pages\/california-proposition-65\"\u003eProposition 65 notice\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"KEKKAI","offers":[{"title":"Default Title","offer_id":49885174300920,"sku":"KM-SD-100","price":7500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/9404\/9016\/files\/ph0098.jpg?v=1786696795"},{"product_id":"ceremonial-grade","title":"KEKKAI Matcha – Ceremonial Grade | Organic Japanese Matcha Powder with Handcrafted Tin, 30g","description":"\u003cp\u003e\u003cstrong\u003eThe name.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eNomu (飲む) means simply\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eto drink\u003c\/em\u003e. Named not for what it is, but for what one does with it. This is matcha made to be poured into a bowl and taken as it is.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe experience.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEvery note fully expressed. The colour is deep, the aroma carries far, and the taste holds its full structure — every layer of the leaf present, from the first sip to the finish that remains long after the bowl is empty. It whisks into a thick, lasting foam that lighter matcha cannot achieve. This is matcha for the drinker who has come to know matcha, and wants it as it truly is.\u003c\/p\u003e\n\u003cp\u003eYou can make it as a latte, and it will be a good one. But the notes you paid for are the first thing milk covers. Most people who keep this tin reach for it in a bowl and use our STARTER or STANDARD when they want milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin \u0026amp; making.\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eA blend of Yabukita and Yutakamidori cultivars, sourced from Kagoshima and Miyazaki. First-flush leaves, shaded for roughly twenty-one days — the shading is what builds the umami and takes the edge off the astringency. Ball-milled by Matsudacha (est. 1898), certified organic by JAS. Presented in a handcrafted tin by Kato Seisakusho — an Asakusabashi workshop that has been making tea caddies since 1895. Over a hundred and thirty years of unbroken craft, held in the palm of your hand.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCultivar: Yabukita × Yutakamidori blend\u003cbr\u003eOrigin: Kagoshima and Miyazaki, Japan\u003cbr\u003eHarvest: First flush\u003cbr\u003eShading: Approx. 21 days, direct-cover\u003cbr\u003eGrade: Certified Organic by JAS (Certification No. 1617)\u003cbr\u003eProcessing: Ball-milled\u003cbr\u003eNet weight: 30g\u003cbr\u003eVessel: Handcrafted tin by Kato Seisakusho, Asakusabashi, Tokyo (est. 1895), 65mm diameter × 65mm height, available in Vert Amande or Burgundy\u003cbr\u003eIngredients: Organic Green Tea (Matcha)\u003cbr\u003eStorage: Keep the tin sealed in a cool, dry place away from light. Do not refrigerate the tin, and do not wash it with water. See\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/kekkaimatcha.com\/pages\/the-tin\"\u003eCaring for the tin\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003efor full care instructions.\u003cbr\u003eBest consumed within six months of opening for optimal freshness.\u003c\/p\u003e\n\u003cp\u003eThe tin is yours. The ritual continues.\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"HwtZe\" lang=\"en\"\u003e\u003cspan class=\"jCAhz ChMk0b\"\u003e\u003cspan class=\"ryNqvb\"\u003eClick here for \u003ca href=\"https:\/\/kekkaimatcha.com\/products\/ceremonial-grade-2-color-set\"\u003ethe 2-Color Set\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWant the tea without the tin? See the \u003ca href=\"https:\/\/kekkaimatcha.com\/products\/ceremonial-grade-refill\"\u003eRefill\u003c\/a\u003e — 30g × 2.\u003c\/p\u003e\n\u003ch3 style=\"margin-top: 2em;\"\u003eIndependently tested for heavy metals\u003c\/h3\u003e\n\u003cp\u003eEvery batch of KEKKAI matcha is verified by Eurofins, an ISO 17025 accredited laboratory. Our CEREMONIAL GRADE (Nomu) tested at \u003cstrong\u003e76 µg\/kg of lead\u003c\/strong\u003e — well below the EU regulatory maximum for tea (1,500 µg\/kg).\u003c\/p\u003e\n\u003cp\u003e→ \u003ca href=\"\/pages\/heavy-metal-testing\"\u003eSee all test results\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 0.85em; color: #666; margin-top: 1.5em;\"\u003e\u003cem\u003eCalifornia residents: See our \u003ca href=\"\/pages\/california-proposition-65\"\u003eProposition 65 notice\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"KEKKAI","offers":[{"title":"Vert Amande","offer_id":49982456004856,"sku":"KM-CG-30-VA","price":10500.0,"currency_code":"JPY","in_stock":true},{"title":"Burgundy","offer_id":49982456037624,"sku":"KM-CG-30-BG","price":10500.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/9404\/9016\/files\/ph14787.jpg?v=1784821717"},{"product_id":"ceremonial-grade-refill","title":"KEKKAI Matcha – Ceremonial Grade Refill | Organic Japanese Matcha Powder, 30g × 2 Pouches","description":"\u003cp\u003e\u003cstrong\u003eWhy refill.\u003c\/strong\u003e Two 30 g pouches of our ceremonial grade, without the tin. For those who already hold the KEKKAI tin, this is how you keep using it rather than accumulating vessels. For everyone else, it is the same tea at the price of the tea alone.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe tea.\u003c\/strong\u003e Identical to what goes into our CEREMONIAL GRADE tin: a blend of Yabukita and Yutakamidori cultivars from Kagoshima and Miyazaki, first-flush and shaded for roughly twenty-one days, ball-milled by Matsudacha (est. 1898), certified organic by JAS. Every note fully expressed. Every batch independently tested for heavy metals.\u003c\/p\u003e\n\u003cp\u003eShading is what separates a ceremonial tea from an everyday one. Three weeks under cover builds the amino acids that read as umami and holds back the astringency. It is most of what you are tasting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you have the tin.\u003c\/strong\u003e Ensure it is empty and completely dry. If any residue remains, wipe the inside gently with a soft, dry cloth — never rinse with water, as this can cause rust.\u003c\/p\u003e\n\u003cp\u003eThen either empty one pouch into the tin, or set the rolled pouch inside it. Emptying it makes the powder easier to reach with a chashaku; leaving it in the pouch keeps a second barrier against air. Both are fine. If you empty it, cut the pouch straight across the top, turn the tin upside down over the opening, then turn the whole thing back over and lift the pouch away slowly — doing this over a bowl catches anything that escapes.\u003c\/p\u003e\n\u003cp\u003eSeal the tin and store it in a cool, dry place away from light. Keep the second pouch sealed and refrigerated until the tin is ready to be refilled again. See \u003ca href=\"https:\/\/kekkaimatcha.com\/pages\/the-tin\"\u003eCaring for the tin\u003c\/a\u003e for full care instructions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIf you do not.\u003c\/strong\u003e Keep both pouches sealed and refrigerated, and take from one at a time. Roll the top down tightly after each use. Any airtight container will do the same job; the tin is a nicer object, not a technical requirement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003eCultivar: Yabukita × Yutakamidori blend\u003cbr\u003eOrigin: Kagoshima and Miyazaki, Japan\u003cbr\u003eHarvest: First flush\u003cbr\u003eShading: Approx. 21 days, direct-cover\u003cbr\u003eGrade: Certified Organic by JAS (Certification No. 1617)\u003cbr\u003eProcessing: Ball-milled\u003cbr\u003eNet weight: 30g × 2 pouches (60g total). Tin not included.\u003cbr\u003eIngredients: Organic Green Tea (Matcha)\u003cbr\u003eStorage: Store unopened pouches in an airtight container and refrigerate. Once transferred to the tin, store the tin sealed in a cool, dry place away from light. Do not refrigerate the tin.\u003cbr\u003eBest consumed within six months of opening for optimal freshness.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNote: Our packaging labels are periodically refined to meet evolving food-labeling standards. The label design shown may vary slightly from what you receive.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe tin is sold separately. See \u003ca href=\"https:\/\/kekkaimatcha.com\/products\/ceremonial-grade\"\u003eCeremonial Grade\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3 style=\"margin-top: 2em;\"\u003eIndependently tested for heavy metals\u003c\/h3\u003e\n\u003cp\u003eEvery batch of KEKKAI matcha is verified by Eurofins, an ISO 17025 accredited laboratory. Our CEREMONIAL GRADE (Nomu) tested at \u003cstrong\u003e76 µg\/kg of lead\u003c\/strong\u003e — well below the EU regulatory maximum for tea (1,500 µg\/kg).\u003c\/p\u003e\n\u003cp\u003e→ \u003ca href=\"\/pages\/heavy-metal-testing\"\u003eSee all test results\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 0.85em; color: #666; margin-top: 1.5em;\"\u003e\u003cem\u003eCalifornia residents: See our \u003ca href=\"\/pages\/california-proposition-65\"\u003eProposition 65 notice\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"KEKKAI","offers":[{"title":"Default Title","offer_id":49885188849912,"sku":"KM-CG-30-RF2","price":9900.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/9404\/9016\/files\/ph0105.jpg?v=1786696826"},{"product_id":"ceremonial-grade-2-color-set","title":"KEKKAI Matcha – Ceremonial Grade 2-Color Set | Organic Japanese Matcha with Tin, Vert Amande \u0026 Burgundy, 30g × 2","description":"\u003cp\u003e\u003cstrong\u003eBoth colors, one set.\u003c\/strong\u003e Vert Amande and Burgundy together — ideal as a gift or for those who want both expressions of the tin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe name.\u003c\/strong\u003e Nomu (飲む) means simply to drink. Named not for what it is, but for what one does with it. This is matcha made to be poured into a bowl and taken as it is.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe experience.\u003c\/strong\u003e Every note fully expressed. The colour is deep, the aroma carries far, and the taste holds its full structure — every layer of the leaf present, from the first sip to the finish that remains long after the bowl is empty. It whisks into a thick, lasting foam that lighter matcha cannot achieve. This is matcha for the drinker who has come to know matcha, and wants it as it truly is.\u003c\/p\u003e\n\u003cp\u003eYou can make it as a latte, and it will be a good one. But the notes you paid for are the first thing milk covers. Most people who keep this tin reach for it in a bowl and use our STARTER or STANDARD when they want milk.\u003c\/p\u003e\n\u003cp\u003eYou can make it as a latte, and it will be a good one. But the notes you paid for are the first thing milk covers. Most people who keep this tin reach for it in a bowl and use our STARTER or STANDARD when they want milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin \u0026amp; making.\u003c\/strong\u003e A blend of Yabukita and Yutakamidori cultivars, sourced from Kagoshima and Miyazaki. First-flush leaves, shaded for roughly twenty-one days — the shading is what builds the umami and takes the edge off the astringency. Ball-milled by Matsudacha (est. 1898), certified organic by JAS. Presented in a handcrafted tin by Kato Seisakusho — an Asakusabashi workshop making tin vessels since 1895. Over a hundred and thirty years of unbroken craft, held in the palm of your hand.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003cbr\u003eCultivar: Yabukita × Yutakamidori blend\u003cbr\u003eOrigin: Kagoshima and Miyazaki, Japan\u003cbr\u003eHarvest: First flush\u003cbr\u003eShading: Approx. 21 days, direct-cover\u003cbr\u003eGrade: Certified Organic by JAS (Certification No. 1617)\u003cbr\u003eProcessing: Ball-milled\u003cbr\u003eNet weight: 30g × 2\u003cbr\u003eVessel: Handcrafted tin by Kato Seisakusho, Asakusabashi, Tokyo (est. 1895), 65mm diameter × 65mm height, available in Vert Amande or Burgundy\u003cbr\u003eIngredients: Organic Green Tea (Matcha)\u003cbr\u003eStorage: Keep the tin sealed in a cool, dry place away from light. Do not refrigerate the tin, and do not wash it with water. See \u003ca href=\"https:\/\/kekkaimatcha.com\/pages\/the-tin\"\u003eCaring for the tin\u003c\/a\u003e for full care instructions.\u003cbr\u003eBest consumed within six months of opening for optimal freshness.\u003c\/p\u003e\n\u003cp\u003eThe tin is yours. The ritual continues.\u003c\/p\u003e\n\u003ch3 style=\"margin-top: 2em;\"\u003eIndependently tested for heavy metals\u003c\/h3\u003e\n\u003cp\u003eEvery batch of KEKKAI matcha is verified by Eurofins, an ISO 17025 accredited laboratory. Our CEREMONIAL GRADE (Nomu) tested at \u003cstrong\u003e76 µg\/kg of lead\u003c\/strong\u003e — well below the EU regulatory maximum for tea (1,500 µg\/kg).\u003c\/p\u003e\n\u003cp\u003e→ \u003ca href=\"\/pages\/heavy-metal-testing\"\u003eSee all test results\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 0.85em; color: #666; margin-top: 1.5em;\"\u003e\u003cem\u003eCalifornia residents: See our \u003ca href=\"\/pages\/california-proposition-65\"\u003eProposition 65 notice\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"KEKKAI","offers":[{"title":"Default Title","offer_id":50149732712696,"sku":"KM-CG-30-SET","price":21000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/9404\/9016\/files\/ph14801.jpg?v=1784821696"}],"url":"https:\/\/kekkaimatcha.com\/collections\/tea.oembed","provider":"KEKKAI MATCHA","version":"1.0","type":"link"}